Thank you for caring enough about animals to examine the realities behind the idyllic farm images promoted by the food industry.

In the United States, more than 98% of animals used for food are raised under horrific factory farm conditions, where they are abused, mutilated, and severely confined.

These animals are hidden away in warehouses where they are deprived of fresh air, sunlight, and the ability to express natural behaviors essential to their well-being.

In response to increased awareness of these conditions, more consumers are seeking meat, dairy, and eggs from companies that treat animals better.

To profit from this market, producers are introducing more food labels pertaining to animal welfare, using terms such as: happy, natural, cage-free, free-range, and humane.

But what does “humane” really mean in this context? And are “cage-free” and similar labels reliable indicators of a happy life or a natural environment? This website answers those questions.